Store Brand reels
Last year I purchased a Cabelas Pro Guide UL reel. I have it on a Berkley Lightning Rod 5' UL rod. I must say this is one of the best reels that I have ever owned. I recently purchased a Gander Mountain Guide Series GMS 30 reel for a 6'6" med. action rod I have. I wanted something not too expensive just to take to camp. I just opened the GM reel today. What a piece of junk. It's a 7 bearing reel. It is the stiffest reel I've ever owned. I took it apart to grease and oil it. The nut shaft that holds the bail housing was stripped from the factory. Just overall cheaply made. While I was at it, I decided to lube the Cabelas reel. WOW, what a difference. I don't know who makes Cabelas reels for them but this reel is 300% better made. If you are looking for a reasonable priced reel, look at the Cabelas Pro Guide reels.