Yeah, it's a swim bait. The head of it kinda looks like the rounded end of a shovel handle, w/eyeballs, gill fins, and a very long tail. No paddle on the end, but the rubbery tail swishes side to side. This was one of his larger ones; it also has a big spinner in front of the head. They range in size from about 6" up to 18" or so. He has Musky stick baits as long as a 15" sucker. Those baits are horribly expensive; in the $100 plus range. That's why I don't target Muskies. Too danged expensive for me.