Thanks for the tips. Interesting video Pork.
I only have a 16 footer, so I've avoided bringing a large cooler to ice them immediately. Just seemed strange I've never had this issue before. They were very soft while filleting, and literally mush after cooking. While I had mentioned I put them in the fridge for two hours before cleaning, I didn't mention they were in a plastic bag. Another factor? Won't do that again.
With that said, It sounds like bleeding and/or icing immediately gives the best results. I'll look at my options.
Last three weekends, we caught them in the 25 ft range. Not a lot of eyes shallow, just enough to keep it interesting when you throw in the smallies and sheep.