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spoonchucker -> RE: Sportsman's Warehouse Update (4/16/2008 12:16:09 PM)
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It's ALL marketing ( too bad for us ). The profit margin on apparel, is much higher than on most fishing tackle. Plus apparel reaches a wider demographic. Boots, is boots wether you're fishing, hunting, or just stomping around the outdoors. Folks who have never been in the woods, or on a stream still wear cammo (why ?), rain gear, thermals, and such. A shop like PR's can focus on tackle, because that demo is large, and concentrated in his area. In a semi urban area though,it would be hard to survive on without a focus on apparel. Most (if not all) of these stores are located on very high rent properties, requiring high profit sales.
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